Review: Maybelline The Falsies

Promise: “Instant false glam in a tube.  The Falsies mascara delivers a false lash look; giving you a full set of voluminous, bold, fanned out lashes and the appearance of no gaps from any angle.  The pro-keratin and fiber-enriched formula is designed to deliver immediate results, distributing volume and visible intensity to your lashes.  The patented “spoon” shaped brush helps fan lashes out.  The Falsies mascara is designed to give the appearance of no gaps and spaces.  In a wink lashes you didn’t even know you had look visibly thickened.” (Maybelline UK website).

Availability: It’s available where most cosmetics are sold.

Packaging: I like the packaging, I think the purple tube with metallic blue accents is cute.  Some may complain that it’s not sophisticated enough, but come on people, it’s just a mascara!

Wand: Uhhh… the wand is huge, and sometimes bigger is better, but I’m not sure this is one of those times.  It’s slightly curved with a flattened shape – they call it a “spoon” shaped brush.  The thing is, it’s wider than the width of my lashes, so whenever I apply this mascara I have to try really hard to not get it in my upper waterline or on my eyelid.  I do like the slight curve though, it makes it easier to reach all the little lashes.

Formula: This formula just doesn’t live up to Maybelline’s claims.  It doesn’t clump at all which is good, but certainly does not give me the false lash effect I’m after.  It doesn’t hold curl very well and provides hardly any volume.  I guess it lengthens a bit, but who cares about length when your lashes are as thin as mine??

Price: Nicely priced between $6-8.

I’d read a lot of positive initial reviews when this product first came out and I was so looking forward to this mascara being great, but in the end it’s just okay… 3.5/5 stars.