
Packaging: Very classic, black tube with a light gold cap. Nothing super exciting or eye catching, but classic.
Formula: The formula is excellent. It builds a huge amount of volume in just one coat. After a few coats, it does start to get a little thick and clumpy, but the amount of volume you get with just one coat makes up for this. It also lengthens quite a bit and doesn’t smudge.
One thing I noticed with this product is that the formula is more watery than that of most mascaras, it’s almost gel-like because it’s so thick. This isn’t a bad thing, it just takes slightly longer than most to dry.
Wand: This mascara has a fairly normal wand, it’s on the smaller side which makes it easy to apply the product to the bottom lashes. The only thing that could be improved is the amount of product that gathers around the bristles. I feel that if the hole at the top of the tube were smaller, this wouldn’t be a problem.
Price & Availability: Being a drugstore brand, L’oreal’s Voluminous is readily available and at around $10 CND it’s very affordable.
Overall, this product is really awesome. It really builds amazing volume and it makes it easy to create stand-out lashes. L’oreal’s Voluminous mascara gets 5/5 stars, it’s a great all around product.